My dog peed in my car, leaving the entire back seat smelling rotten. 1st Impressions came out the next day and meticulously steamed and vacuumed everything up. But unfortunately the smell didn't go away. I called Will and told him, and the next day he was back on scene with a new idea. He explained that when pee has a heavy odor, you have to treat it differently than other stains, and knew exactly how to take it out. Will wasn't satisfied until the smell was 100% gone, even after I told him "it was fine". Super professional, super dedicated, super talented.